Realtors! Are you implementing these digital marketing strategies?
With nearly 84 percent of real estate professionals using social media, it can be easily said that digital marketing has already taken over the way realtors are pitching their business.
But why should a realtor consider this?
Social media marketing in the real estate industry has been consistently providing multiple benefits such as:
- Better search engine rankings
- Improved brand awareness
- Higher inbound traffic
- Increase in conversion rates
- Enhanced brand visibility
- Greater brand loyalty
- Access to marketplace insights
With our expertise in serving the real estate industry, we have listed down some of the most basic yet effective ways in which you can start to grow your business whether you have just started up or already existent in the sphere:
Prepare an email campaign
Think of an email campaign as a bridge-building activity for your business. Email campaigns can be helpful if you are looking to connect with new leads and remain in touch with past clients. Nurturing your audience is essential to keep them glued to your services. With innovative ideas in the digital era, you can find several ways to prepare an email campaign and shoot the emails as creatively as you want.
However, you may require some assistance in preparing a proper funnel. Digital marketing agencies can be helpful in constructing a campaign that can divide the funnel aiming at potential clients based on their buying behaviour. Plus, they can provide you with relevant content that could generate interest in your business and help increase the average open rate.
Develop a user-friendly website
Have you ever opened and closed a website because it took too long to load?
Well, most of us have done that. In fact, as per Sweor, 39 percent of people will stop engaging with a website if images won’t load or take too long to load. Realtors face a hard time in creating a website because their content is highly loaded with rich quality images and videos. This is tough but not impossible to conquer. Only if you have found the right digital marketing agency that can help you in developing a responsive website.
A remote digital marketing agency can help you craft what kind of content goes on the website for maximum user-friendliness and comfortable experience for the audience. Below listed are some of the factors that you can expect from your remote marketing agency to include in your real estate website:
- A list of all new listings
- Content that will guide the audience throughout the home buying process
- Links to relevant moving-related services such as lawyers, movers, and home inspectors
Apart from that, the remote digital marketing teams have a good understanding that a realtor’s business is constantly dependent on prompt communication. You can onboard more clients as they approach you via enabling a 24/7 live chat to ensure you are available to your clients creating a good impression on them.
Invest in PPC advertising
Pay-per-click advertising is extremely beneficial for realtors who have newly entered the industry or even to those who are looking for creating a database of potential leads. How does this work? PPC ads are usually posted on Google where they pop-up on a user’s screen. Now, if they are really interested in your service, they are more likely to click on it.
This way, you can gather data of interested individuals that are really willing to opt for your service. Thus, it can be easier for realtors to pitch them and onboard them. Realtors have to pay for an ad every time the ad gets clicked on.
Often, PPC ads can be targeted toward individuals who have searched for correlated keywords in Google or another search engine.
Host virtual tours
Realtors are expected to make a buying or selling journey of their client a little more comfortable. With virtual tours, they can get the process of selling/buying elevated like never before. In fact, video content can generate revenue 49% faster for marketers than non-video users. Plus, the potential client will have a clearer idea of what they are going to buy.
A digital marketing agency can help realtors create a virtual tour by factors like:
- Using real footage of the home, as compared to digital illustrations
- Ensuring the video is interactive and responsive across all viewing platforms like mobile and desktop
- Creating user-friendly virtual tour in 3D
As per Designblendz, Goldman Sachs predicts the virtual reality and augmented reality market in real estate could top $2.6 billion by 2025, forever altering how we view properties. Visualization is key in real estate and has the power to make or break a sale. It’s the realtor’s goal to help buyers see if the listing aligns with their needs. AR (augmented reality) is helping realtors to attract more leads. This has actually helped them to elevate their experiential marketing strategies. With a more clear vision of the property, buyers are more likely to opt for a realtor that offers AR-oriented views.
Optimizing your listings:
Realtors need to stand out and show up on Google when the audience searches for the property deals that they offer. With the right SEO practices and content strategy, this can be achievable. For ranking top on the SERPs (search engine results page), realtors need to stay updated with the algorithms of Google. The layout of the SERP has recently changed. Ads, instant answers, local map packs have pushed down the once visible organic rankings making it even harder to get noticed online for refined search terms.
Moreover, optimizing your listings with organic keywords can help realtors to level up in their MLS listings. The way to write expanded descriptions can be looked after if a realtor wishes to acquire the most of a crafted real estate SEO strategy.
The real estate industry is vast and open to innovation when it comes to marketing the business digitally. We have found some interesting statistics as per research done by Sprout Social:
- 77% of realtors actively use social media for real estate in some way, shape or form
- 47% of real estate businesses note that social media results in the highest quality lead versus other sources
- 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
We have been digging deep into real estate marketing for the past couple of months. Are you a realtor looking for more online marketing opportunities to enhance your sales? We have just dropped our whitepaper on Emerging Challenges and Opportunities in Real Estate Sales.
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